![]() ![]() ![]() The ads simply won’t be tailored to your interests anymore. This won’t have any significant impact on your Facebook experience itself. What’s more, you can ask Facebook to quit associating third-party data with you entirely as well. Digital Trends GraphicĪlso on the top, you will find a worrying note that warns: “Some of your activity may not appear here.” This, Facebook tells me, is the kind of data it has received from a third-party but can’t quite verify belongs to you. For instance, once someone clears their history, the social network will know there was a visit to a shopping website but it won’t be able to tell who made that visit. Similarly, when you delete all your off-Facebook activity with the “Clear History” button at the top, Facebook retains the data but it’s no longer associated with you. It will continue to receive the data anonymously, though. ![]() When you select a specific app or website, Facebook will show how many interactions it has recorded, when it last received data from this business, and an option to prevent the business from sharing your information in the future.įacebook says that when you opt out, it gets rid of the identifier (such as a device ID, email, or phone number) that lets it link the collected data with your personal profile. Here, you need to first click “Manage your off- Facebook activity” to browse your off- Facebook activities. These options are present under Settings > Your Facebook Information > Off Facebook Activity. What you can do to limit third-party Facebook data collection The off- Facebook activity has several options you can tune to opt out or restrain third-party data collection. Even though it’s near to impossible for you to extract what sort of information a given business is hoarding, the off- Facebook activity offers enough insights for you to know whether you’re comfortable with the intensity of its security practices. ![]() Facebook suggests reaching out to the business itself if you’d like to learn more about them.įortunately, what Facebook lacks in transparency, it makes up for in control. It’s available under the archive’s “ads and businesses” folder.īut soon, you will discover that most of these interactions are labeled “Custom” and there’s no way for you to actually figure out exactly what kind of data these third-party apps and websites are sharing with Facebook.Ĭustom events are developed by a business itself to cater to a specific action they may have on their website or app. However, you have the option to find that out by downloading an archive of all your Facebook data. On the off-Facebook Activity page itself, Facebook doesn’t reveal which specific interaction an app or website had filed. How to use the off-Facebook activity tool Similarly, LinkedIn, where I spent five minutes responding to a few pending messages last weekend, had somehow managed to log and share 200 such tiny pieces of information with Facebook. I haven’t granted a single permission to Seven, but it knows what sort of exercises I do, and based on that, Facebook can show me health-related ads that suit my specific needs. Plus, the off-Facebook Activity hub highlights the true extent of the lengths that ad companies like Facebook go to to keep tabs on you, and also how they can tap into even the most innocuous piece of data such as a device ID to identify you - regardless of whether you are signed into Facebook.įor instance, one of the apps in my off-Facebook activity is a workout app called Seven. An interaction can be anything from you adding an item to your shopping cart to clicking a link. You can also view how many of your “interactions” they recorded and see the last time their trackers watched you. The list offers a remarkable and nerve-wracking look inside how actively businesses monitor you online. How does the off-Facebook activity tool work?Īs its name suggests, the Off-Facebook Activity page lists down every app or website that has tracked you and shared the information with Facebook. In return, these apps and websites are able to take advantage of Facebook’s business tools that help them understand you and serve you highly personalized experiences. They all collect data and add to this digital profile of you. The social network’s trackers are engineered into hundreds of thousands of apps and websites. But Facebook isn’t the only one responsible for maintaining this database. ![]()
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